Posts by David Erickson
Holiday Email's Effect On Brand Reputation
This holiday season, our inboxes will be flooded with promotional emails…as they are every holiday season. A significant percentage of us will never see those emails because they will sent directly to our spam folder.
Read MoreEmail Sender Reputation
Discover nine crucial factors that contribute to your email reputation which in turn contributes to your email deliverability rate.
Read MoreCorporate Reputation Factors
There are many factors that influence a company’s reputation. The Harris Poll Reputation Quotient, for examle, measures public perceptions across 20 attributes, classified into six dimensions of corporate reputation.
Read MoreTwitter's Sensitive Content Algorithm
Twitter’s sensitive content algorithm appears to be fairly unsophisticated. See how in this example of a false positive potentially sensitive content warning.
Read MoreNational Algorithm Safety Board
Computer scientist Ben Shneiderman thinks the risks from algorithms are big enough that it’s time to for the government to get involved in the form of a National Algorithm Safety Board.
Read MorePros & Cons Of Top Predictive Algorithms [INFOGRAPHIC]
In order to understand how algorithms influence reputations, it is important to understand how various algorithms work. This infographic from dataiku illustrates the pros and cons of the top predictive algorithms.
Read MoreHow Blockbuster Died [INFOGRAPHIC]
Had Blockbuster’s leadership shown more respect for its customers, the algorithmic signals that dissatisfied customers sent would not have been nearly as loud as they were.
Read MoreAlgorithms [INFOGRAPHIC]
This infographic explains the history algorithms, the characteristics of algorithms, and provides examples of the most commonly used algorithms.
Read More4 Reputation Signals For Search Engines
Everyone has experience with algorithms that affect reputations through the use of search engines. Here are four reputation signals used by search engines.
Read MoreYour Credit Score Is A Credit Reputation Algorithm
Though you don’t think of it that way, credit scores are nothing more than an algorithm at work. And what the algorithm is scoring is your reputation for credit worthiness.
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